EM-07: Add a “free sample drill” email capture block to the drill pack page

  • Source document: .agents/email-migration-and-sequence-plan.md (§4 item 2 “Bonus Conversion Hook”)
  • Owner: 🤝 Shared: agent builds the block, user provides the sample PDF and Kit setup
  • Priority: Medium
  • Status: Not started
  • Depends on: EM-06 (on-brand form markup); DP-02 (new page layout); user input below

[!NOTE] User action required: create a one-drill sample PDF (e.g., Drill #1 “Find The Gap”). Then decide whether it’s delivered through the existing Kit form/incentive or through a separate Kit form or tag. Kit’s free plan has only one sequence and one visual automation, so a tag on the existing form may be the only option.

Task

Give hesitant visitors on /lawn-bowls-downloadable-drill-pack/ a free alternative: “Download 1 free sample drill + get the Weight Control Playbook”. Signing up puts them into the 4-part sequence (EM-04), which ends with the drill pack pitch.

Context

  • Reuse the form include from EM-06 (`

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    ` or the renamed include).

    • Place it below the FAQ / above the final CTA so it doesn’t compete with the buy button above the fold.
    • Copy must say exactly what the subscriber gets, and link to /privacy/.

    Completion criteria

    • Capture block is on the drill pack page and styled to match the page.
    • A test signup gets the sample drill and the playbook, and enters the intro sequence.
    • The block doesn’t push the primary buy CTA below the fold on mobile.
    • bundle exec jekyll build completes without errors.