EM-03: Upload the Weight Control Playbook as the Kit incentive

  • Source document: .agents/email-migration-and-sequence-plan.md (§3 item 3 “Upload the Lead Magnet”)
  • Owner: 👤 User only
  • Priority: High
  • Status: Unverified (the agent can’t access Kit)
  • Depends on: None
  • Blocks: EM-04 (Email 1 needs the playbook link)

[!IMPORTANT] User-only task: Reece needs to do this. The playbook PDF isn’t in the repo, and uploading it needs the Kit account.

Task

Make sure every new subscriber gets the Weight Control Playbook PDF within about a minute of signing up.

Context

  • The site promises it in _includes/newsletter-modal.html and _includes/lead-magnet.html / lead-magnet-backup.html: “the Weight Control Playbook: ten quick wins to sharpen your draw weight today”.
  • The embedded Kit form (_includes/mailchimp-form.html, form 10138357) currently shows the success message “Success! Now check your email to confirm your subscription.” That suggests double opt-in, so the incentive email should carry the PDF link.
  • Either attach the PDF to Kit’s Incentive Email for form 10138357, or link it in Email 1 of the sequence (EM-04) via the YOUR_PLAYBOOK_LINK placeholder.

Completion criteria

  • Signing up with a test address delivers the playbook PDF (or a working download link) within 60 seconds of confirming.
  • The playbook link URL is recorded here so EM-04 can use it: __