DP-01: Decide the drill pack price and update Lemon Squeezy

  • Source document: .agents/drill-pack-cro-plan.md (§2 “Value-Stack Strategy” → “Recommended Pricing Architecture”)
  • Owner: 👤 User only
  • Priority: High
  • Status: Not started
  • Depends on: None
  • Blocks: DP-02 (price box copy), DP-03 (Product schema price), DP-04 (sitewide price sync)

[!IMPORTANT] User-only task: Reece needs to do this. It’s a commercial decision and needs access to the Lemon Squeezy dashboard. An agent can’t make or apply it.

Task

Pick the new price structure for the Downloadable Lawn Bowls Drill Pack and set it in Lemon Squeezy.

Context

  • Current live price: £2.99, with a £24.99 strikethrough anchor (shown on lawn-bowls-downloadable-drill-pack.md).
  • The CRO plan argues that £2.99 signals a “thin pamphlet”. It proposes moving the product to £9.99–£14.99 and repositioning it as a “Complete Lawn Bowls Practice System”.
  • Options proposed:
    • Option A: single price. £9.99 (or £11.99) with a £24.99 anchor. Simplest: change the price on the existing Lemon Squeezy product.
    • Option B: two tiers. £7.99 Standard (20-drill PDF only) vs £14.99 “Complete System” (PDF, printable scorecards, 6-week plan and AI prompt templates). Option B needs a second Lemon Squeezy product/variant and new checkout URL(s), and depends on the bonus assets in DP-06 and DP-07 existing.
  • Current checkout URL (must stay valid or be replaced everywhere): https://jack-high-bowls.lemonsqueezy.com/checkout/buy/6515ca0b-b861-4530-8142-0bb075d71bb8
  • Decide the refund promise too. The page currently says “No questions asked refund policy”; the plan proposes a “30-Day Try It On The Green” guarantee.

Completion criteria

  • Option A or Option B chosen, with exact price(s) and anchor/strikethrough value recorded in this file (or passed to the agent).
  • Lemon Squeezy product(s) updated to the new price; any new checkout URLs recorded.
  • Refund/guarantee wording confirmed (e.g., “30-day no-questions refund”).