CC-21: Quarterly review of core-post conversions and placements

  • Source document: .agents/core-content-promotion-plan.md (§7.3 “Quarterly review”; “Ongoing: performance reviews”)
  • Owner: 👤 User only (recurring)
  • Priority: Low (recurring)
  • Status: Not started
  • Depends on: CC-19 (CTR tracking) and ideally CC-20 (heatmaps)

[!IMPORTANT] User-only, recurring task: Reece needs to do this. It needs analytics access and editorial judgement. You could use the /schedule command to set up a quarterly reminder.

Task

Every quarter, check which core posts drive the most conversions (drill pack sales, newsletter signups), and adjust homepage and navigation placements to match.

Context

  • Data sources: GA4 (promo_click events from CC-19, plus conversions), Lemon Squeezy sales reports, Kit signup sources, and Search Console / Bing Webmaster Tools.
  • Results feed back into the order of the CC-02 pathway cards, the CC-03 promo strip content and the CC-15 internal-link targets.

Completion criteria

  • First quarterly review completed, with findings and changes noted (e.g., in this file or a review log).
  • A recurring quarterly reminder is set up.