CC-09: Add an email capture block to the Getting Started hub

  • Source document: .agents/core-content-promotion-plan.md (§3.3 “Conversion blocks”, email capture)
  • Owner: 🤖 Agent (user decision needed on the offer)
  • Priority: Medium
  • Status: Not started. getting-started.md has no newsletter or lead-magnet block.
  • Depends on: EM-06 (on-brand Kit form include)

[!NOTE] User decision needed: the plan says to offer “the drill pack in exchange for subscribing”, but the drill pack is a paid product (£2.99, possibly more after DP-01). Choose the incentive: the free Weight Control Playbook (what the sitewide form already promises), a free sample drill (EM-07), or a discount code for the pack.

Task

Add a newsletter capture block to /getting-started/ with the incentive the user chooses.

Context

  • Reuse _includes/lead-magnet.html (already used at the bottom of posts with section_class="home-lead post-lead"), which wraps the Kit form include (_includes/mailchimp-form.html, form 10138357).
  • Good placement: after step 3 (“Build core skills”) or in the .gs-next-steps section.
  • Copy must match what Kit actually delivers (EM-03/EM-04).

Completion criteria

  • Capture block is live on /getting-started/, with copy matching the incentive Kit delivers.
  • A test signup from the page appears in Kit.
  • bundle exec jekyll build completes without errors.